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Sony 50-150mm F/2 GM

Sony 50-150mm F2 GM Review: The Best Zoom for Pros?

Discover why the Sony 50-150mm F2 GM is the ultimate zoom lens for weddings, portraits, and pro creatives needing speed, sharpness, and flexibility.

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Recent
Fujifilm X-HF1: The New Half Film Digital Camera For Creative Flair

Fujifilm X-HF1: The New Half Film Digital Camera For Creative...

It’s not often we see remarkable changes in camera configurations to deliver something truly unique, but here we are in 2025 with Fujifilm releasing the affectionately termed 'X Half', X-HF1 . This...

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Knowledge hub
Drone flying over icy landscape

DJI Mavic 4 Pro: The Best Pro Drone on the Market

DJI Mavic 4 Pro - Guide To The Best Pro Drone on the Market The new DJI Mavic 4 Pro represents a pinnacle of DJI’s drone technology, offering advanced DJI drone imaging,...

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Education
Hieu controlling Aputure Nova P300C

COB vs Panel Lights: What’s Right for You?

LED Lighting: A Quick Evolution Not long ago, film sets were dominated by bulky tungsten and HMI lights — powerful but hot, expensive, and unforgiving. Then came LED technology: cooler, more efficient,...

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Education
The Best Cameras for Mother's Day: Fujifilm's Top 3 Models

The Best Cameras for Mother's Day: Fujifilm's Top 3 Models

Find out why the Fujifilm X-T50, X-T5, and X-H2 are suitable cameras to capture cherished moments with remarkable image quality and ease this Mother's Day.

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Knowledge hub
Drone flying over icy landscape

DJI Mavic 4 Pro: The Best Pro Drone on the Market

DJI Mavic 4 Pro - Guide To The Best Pro Drone on the Market The new DJI Mavic 4 Pro represents a pinnacle of DJI’s drone technology, offering advanced DJI drone imaging,...

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Education
The Best Cameras for Mother's Day: Fujifilm's Top 3 Models

The Best Cameras for Mother's Day: Fujifilm's Top 3 Models

Find out why the Fujifilm X-T50, X-T5, and X-H2 are suitable cameras to capture cherished moments with remarkable image quality and ease this Mother's Day.

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Education
Top Lenses for Newborn and Family Portraits

Top Lenses for Newborn and Family Portraits

Find out the top lenses for newborn and family portraits, like the Fujifilm XF 35mm f/1.4 R and Canon RF 50mm f1.4L VCM. Learn tips on using natural light, props, and capturing...

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Education
Mirrorless vs Compact vs Smartphone: What’s the Best Travel Camera in 2025?

Mirrorless vs Compact vs Smartphone: What’s the Best Travel C...

Find out the best travel camera 2025. Understand the main differences that will help you find the best travel mirrorless camera, compact camera or smartphone.

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Education
The Ultimate Camera Bag Guide for Cinema Cameras

The Ultimate Camera Bag Guide for Cinema Cameras

Selecting the right camera bag for professional cinema equipment, such as the Sony FX3, Canon C400, RED Komodo, or Blackmagic cameras, is essential for content creators, videographers, directors of photography, and production...

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Knowledge hub
Profoto releases white softboxes — why photographers should care!

Profoto releases white softboxes — why photographers should c...

Profoto Just Dropped Something Soft… and It’s WHITE! Okay photographers, gather ‘round — because Profoto just gave us something shiny (but not too shiny) to get excited about. Last night, they quietly...

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Knowledge hub
Canon Drops Two New Cameras Built for Creators — Meet the PowerShot V1 and EOS R50 V

Canon Drops Two New Cameras Built for Creators — Meet the Pow...

If you’re starting to take content more seriously — maybe you’re ready to move on from your phone, or you’re planning your first proper video project — Canon has just released two...

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Education
Why Aputure’s New BLAIR Engine Actually Matters

Why Aputure’s New BLAIR Engine Actually Matters

A quick look at why Aputure's new BLAIR engine in their Storm series is great news for lighting!

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Knowledge hub
The Future of Cinema? RED Brings Z-Mount to V-RAPTOR [X] and KOMODO-X

The Future of Cinema? RED Brings Z-Mount to V-RAPTOR [X] and ...

RED just made a big move—one that filmmakers have been speculating about since Nikon acquired the company last year. The RED V-Raptor [X] and Komodo-X cinema cameras are now available with Nikon’s...

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Knowledge hub
Georges 2025 Best Camera, Tripod & Photography Gear Guide

Georges 2025 Best Camera, Tripod & Photography Gear Guide

Why Choose the Best Camera Over Your Smartphone in 2025? Smartphones and smartphone accessories in 2025 have evolved impressively. They offer stabilised videos, sharp photos, and ultimate portability. However, if you're ready...

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Knowledge hub
Valentine’s Day Gift Guide for Creators: Perfect Picks for Photographers & Videographers!

Valentine’s Day Gift Guide for Creators: Perfect Picks for Ph...

Looking for the ultimate gift for the content creator, photographer, or videographer in your life? Whether they’re capturing dreamy portraits, epic travel shots, or cinematic videos, we’ve got the gear to take...

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Knowledge hub
Stop Screwing Around with Filters: Meet NiSi’s JetMag Pro Magnetic Filters!

Stop Screwing Around with Filters: Meet NiSi’s JetMag Pro Mag...

The NiSi JetMag Pro filter system represents a significant leap forward in filter technology for both photographers and filmmakers. Designed for those who demand the highest level of control over light and...

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Knowledge hub
Chris Pearce tests out the Nikkor 28-400mm

Chris Pearce tests out the Nikkor 28-400mm

Top photo by Chris Pierce for Huelo Bar using the 28-400mm. We spent some time with hospitality specialist photographer Chris Pearce as he tested out the Nikkor 28-400mm lens, despite being marketed for...

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Knowledge hub
The D2 Slim: A 6-Axis Filmmaking Juggernaut!

The D2 Slim: A 6-Axis Filmmaking Juggernaut!

The integration of advanced technology, such as camera motion systems, has transformed the way filmmakers approach creative shots. Far from being a cumbersome addition to the set, these systems, when operated by...

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Knowledge hub
Professional Anamorphic Lenses: Atlas Orion Series Review!

Professional Anamorphic Lenses: Atlas Orion Series Review!

If you're a filmmaker aiming to achieve that classic cinematic look, the range of Atlas Orion Anamorphic Lenses are powerful tools that can change the look of your production. Samuel Druce from...

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Recent
Fujifilm X-HF1: The New Half Film Digital Camera For Creative Flair

Fujifilm X-HF1: The New Half Film Digital Camera For Creative...

It’s not often we see remarkable changes in camera configurations to deliver something truly unique, but here we are in 2025 with Fujifilm releasing the affectionately termed 'X Half', X-HF1 . This...

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Recent
Nikon Z5 II BTS photo

Introducing the Nikon Z5II: Big Upgrades, Same Full-Frame Fre...

Nikon just dropped the Z5II—a serious step forward for full-frame mirrorless shooters looking for top-tier performance without jumping all the way to pro bodies like the Z8 or Z9. Building on the...

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Knowledge hub
Canon Drops Two New Cameras Built for Creators — Meet the PowerShot V1 and EOS R50 V

Canon Drops Two New Cameras Built for Creators — Meet the Pow...

If you’re starting to take content more seriously — maybe you’re ready to move on from your phone, or you’re planning your first proper video project — Canon has just released two...

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Recent
Fujifilm GFX100RF Medium Format Camera Review

Fujifilm GFX100RF: The One and Only

Discover the Fujifilm GFX100RF, a 102MP medium format camera with a compact fixed lens, versatile aspect ratios, and stunning colour depth for photographers. Pre-order yours today.

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Recent
Best Power Zoom Lens for Videography in 2025? - Nikon Nikkor Z 28-135mm f/4 PZ Review

Best Power Zoom Lens for Videography in 2025? - Nikon Nikkor ...

Nikon’s Nikkor Z 28-135mm f/4 PZ lens, launched on 13 February 2025, marks a bold leap into video territory for the Z-mount system. This full-frame power zoom lens blends versatility with cinematic...

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Recent
Nikon COOLPIX P1100: The Superzoom Lives On

Nikon COOLPIX P1100: The Superzoom Lives On

The P1110 represents a modest update, but it remains the kin of the superzooms. The new COOLPIX P1100 isn’t here to reinvent the wheel, but it’s great news for superzoom enthusiasts. With...

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Knowledge hub
Georges 2025 Best Camera, Tripod & Photography Gear Guide

Georges 2025 Best Camera, Tripod & Photography Gear Guide

Why Choose the Best Camera Over Your Smartphone in 2025? Smartphones and smartphone accessories in 2025 have evolved impressively. They offer stabilised videos, sharp photos, and ultimate portability. However, if you're ready...

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Recent
Profoto Pro-B3 – Our Thoughts After Testing This Beast of a Light

Profoto Pro-B3 – Our Thoughts After Testing This Beast of a L...

If you’re a photographer who loves pushing boundaries—whether it’s freezing motion, working in harsh conditions, or just needing gear that can handle your insane workflow—The new Profoto Pro-B3 is definitely a light...

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Recent
LiDAR Autofocus Systems: DJI Focus Pro vs. PDMovie Live Air 3 Smart

LiDAR Autofocus Systems: DJI Focus Pro vs. PDMovie Live Air 3...

  When it comes to LiDAR-based autofocus systems, both the DJI Focus Pro and the PDMovie Live Air 3 Smart bring cutting-edge technology to the table. These systems are designed for professionals...

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Recent
First look at the new Sony G-Master 28-70mm F/2

First look at the new Sony G-Master 28-70mm F/2

You can pre-order through this link now — with bonus 86mm CPL and UV filters while stocks last! We will have this new lens in stores from mid-December.   Sony has done it again...

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Recent
Photographer Gracie Stendl tries the Profoto D30 in our studio!

Photographer Gracie Stendl tries the Profoto D30 in our studio!

  For our hands on first look with the Profoto D30 , we brought in Gracie Stendl, a vibrant force in contemporary photography. Gracie's work brings a bold and colorful lens to her...

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Recent
Getting on the mics with the new Sennheiser Profile Wireless

Getting on the mics with the new Sennheiser Profile Wireless

  The Sennheiser Profile Wireless Audio System is a powerful, versatile audio solution for content creators looking for high-quality, compact, and user-friendly equipment. Designed to be adaptable, it connects seamlessly to various...

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Knowledge hub
Stop Screwing Around with Filters: Meet NiSi’s JetMag Pro Magnetic Filters!

Stop Screwing Around with Filters: Meet NiSi’s JetMag Pro Mag...

The NiSi JetMag Pro filter system represents a significant leap forward in filter technology for both photographers and filmmakers. Designed for those who demand the highest level of control over light and...

View post
Knowledge hub
Chris Pearce tests out the Nikkor 28-400mm

Chris Pearce tests out the Nikkor 28-400mm

Top photo by Chris Pierce for Huelo Bar using the 28-400mm. We spent some time with hospitality specialist photographer Chris Pearce as he tested out the Nikkor 28-400mm lens, despite being marketed for...

View post
Knowledge hub
The D2 Slim: A 6-Axis Filmmaking Juggernaut!

The D2 Slim: A 6-Axis Filmmaking Juggernaut!

The integration of advanced technology, such as camera motion systems, has transformed the way filmmakers approach creative shots. Far from being a cumbersome addition to the set, these systems, when operated by...

View post
Knowledge hub
Professional Anamorphic Lenses: Atlas Orion Series Review!

Professional Anamorphic Lenses: Atlas Orion Series Review!

If you're a filmmaker aiming to achieve that classic cinematic look, the range of Atlas Orion Anamorphic Lenses are powerful tools that can change the look of your production. Samuel Druce from...

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Recent
THE NEW CANON EOS R5II - The Pinnacle of Innovation in Photography & Videography

THE NEW CANON EOS R5II - The Pinnacle of Innovation in Photog...

 In our latest video, Hanna Lassen, an entertainment and fashion photographer based in Sydney, shared her hands-on experience with the Canon EOS R5 Mark II.      Hanna highlights the significant improvements...

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Recent
THE NEW CANON EOS R1 MIRRORLESS CAMERA - Be Ahead Of The Game

THE NEW CANON EOS R1 MIRRORLESS CAMERA - Be Ahead Of The Game

In our latest YouTube video, Tiffany Williams, a seasoned music and sports photographer, shared her in-depth findings and experiences with the groundbreaking new Canon EOS R1 mirrorless camera.   Advanced Image Processing...

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Recent
THE NEW SONY ZVE10 II REVIEW - A Content Creators Best Friend!

THE NEW SONY ZVE10 II REVIEW - A Content Creators Best Friend!

The Sony ZV-E10 II Mirrorless Camera represents the latest advancement in Sony's renowned ZV line, tailored to meet the growing needs of content creators. As traditional forms of media decline, the demand...

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Reviews
CRDBAG REVIEW - Gear Storage Solutions for Photography and Cine Equipment

CRDBAG REVIEW - Gear Storage Solutions for Photography and Ci...

Gear Storage Solutions for Photography and Cine Equipment Are you struggling to keep your camera gear neat and organised? Are you tired of small pieces of loose gear scattered around? Lucky for...

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Recent
REVIEW: GFX100S II — Lifting the bar for mirrorless medium format!

REVIEW: GFX100S II — Lifting the bar for mirrorless medium fo...

Testing The Fujifilm GFX I00 II In The Studio The Fujifilm GFX 100 II marks a pivotal advancement in medium format cameras, combining cutting-edge technology with practical features tailored for professional photographers....

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Education
Hieu controlling Aputure Nova P300C

COB vs Panel Lights: What’s Right for You?

LED Lighting: A Quick Evolution Not long ago, film sets were dominated by bulky tungsten and HMI lights — powerful but hot, expensive, and unforgiving. Then came LED technology: cooler, more efficient,...

View post
Education
The Best Cameras for Mother's Day: Fujifilm's Top 3 Models

The Best Cameras for Mother's Day: Fujifilm's Top 3 Models

Find out why the Fujifilm X-T50, X-T5, and X-H2 are suitable cameras to capture cherished moments with remarkable image quality and ease this Mother's Day.

View post
Education
Top Lenses for Newborn and Family Portraits

Top Lenses for Newborn and Family Portraits

Find out the top lenses for newborn and family portraits, like the Fujifilm XF 35mm f/1.4 R and Canon RF 50mm f1.4L VCM. Learn tips on using natural light, props, and capturing...

View post
Education
Mirrorless vs Compact vs Smartphone: What’s the Best Travel Camera in 2025?

Mirrorless vs Compact vs Smartphone: What’s the Best Travel C...

Find out the best travel camera 2025. Understand the main differences that will help you find the best travel mirrorless camera, compact camera or smartphone.

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How to
How to Travel Light Without Sacrificing Image Quality: Packing for Photographers

How to Travel Light Without Sacrificing Image Quality: Packin...

In this guide, learn how to pack your gear like a pro, plus find out what the best accessories are to keep your kit weight down when travelling overseas.

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How to
Jason Morris Featured Work

How to create viral content with Jason Morris!

Creating viral content isn’t about chasing trends or relying on gimmicks — it’s about understanding your audience, crafting emotionally resonant stories, and packaging them in a way that’s impossible to scroll past....

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How to
best lenses for travel

Essential Guide: The Best Travel Lenses for Every Adventure (...

Whether you’re heading off for a weekend getaway, exploring a new city, or planning a long-term adventure, choosing the right lens can make or break your travel setup. For travelling content creators,...

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Education
The Ultimate Camera Bag Guide for Cinema Cameras

The Ultimate Camera Bag Guide for Cinema Cameras

Selecting the right camera bag for professional cinema equipment, such as the Sony FX3, Canon C400, RED Komodo, or Blackmagic cameras, is essential for content creators, videographers, directors of photography, and production...

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Education
Our Profoto Industry Night!

Our Profoto Industry Night!

My name's Oliver, and I'm Georges marketing manager, I was fortunate to host this incredible night with Profoto for our Industry Night showcasing all their new gear alongside cameras from Canon, Fujifilm, Nikon and...

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