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First look at the new Sony G-Master 28-70mm F/2
You can pre-order through this link now — with bonus 86mm CPL and UV filters while stocks last! We will have this new lens in stores from mid-December.
Sony has done it again with the release of the 28-70mm F/2 GM, a lens that combines the performance of a prime with the flexibility of a zoom. Boasting a constant f/2 aperture, this lens is perfect for professionals seeking stunning low-light performance, beautiful bokeh, and unmatched versatility—all in a lightweight, travel-friendly design. Whether you’re shooting portraits, weddings, or cinematic video, the 28-70mm F/2 GM promises to elevate your work to new creative heights.
📹 Watch Shayben Moussa’s First Look Video:
Join acclaimed photographer and filmmaker Shayben Moussa as he puts the Sony 28-70mm F/2 GM to the test. From breathtaking wedding shots to intimate portraits, Shayben demonstrates what makes this lens such a powerhouse for creatives.
Features That Set the 28-70mm F/2 GM Apart
The 28-70mm F/2 GM offers an extraordinary blend of performance and portability. At just 918g, it’s one of the lightest f/2 zoom lenses on the market, making it a perfect companion for long shoots or on-the-go professionals. The lens features six aspheric elements, including three Extreme Aspheric (XA) elements, ensuring edge-to-edge sharpness and exceptional optical quality.
For photographers and filmmakers alike, Sony’s XD Linear Motors provide fast, accurate, and near-silent autofocus, even in challenging conditions. The lens also includes advanced features like minimal focus breathing and a clickable aperture ring, making it a top choice for video production.
Perfect for Any Professional
Whether you’re capturing the magic of a wedding, creating cinematic video, or shooting detailed portraits, the Sony 28-70mm F/2 GM is built to meet the demands of professionals. Its unique combination of prime-like quality and zoom versatility allows you to tackle a wide range of creative projects with confidence.
Stay ahead of the curve with the Sony 28-70mm F/2 GM—the lens that redefines what’s possible. Pre-order now to secure exclusive bonuses and take your photography or filmmaking to the next level.